Client Overview:
Our client approached us with a vision to bridge the significant gaps in the real estate market, despite the presence of established platforms like 99acres.com and housing.com. Leveraging their extensive experience in the real estate sector, they aimed to create a more transparent, affordable, and superior system. They needed a solution partner to understand their business dynamics, translate their idea into a tangible product, and create a platform that would surpass the quality of existing options.
Project Objectives:
- Develop a comprehensive real estate platform starting with commercial real estate and expanding to residential real estate.
- Ensure the platform is affordable, transparent, and of superior quality.
- Utilize online marketing expertise to reach a relevant audience despite a limited budget.
- Create a scalable, responsive, and intuitive web application.
- Implement robust software and hardware infrastructure within budget constraints.
Our Approach:
At Vidusys, we committed to helping the client realize their dream of building RealSquareValue.com. Our process included:
1. Initial Planning and Understanding:
- Conducted in-depth discussions to understand the client's vision and the market gaps they aimed to fill.
- Evaluated the project from both business and technical perspectives.
2. Project Planning:
- Developed a detailed project plan with clear budget allocations and timelines.
- Implemented processes to mitigate potential risks.
- Recommended a cloud infrastructure to ensure scalability and quality network latency.
3. Development Phase:
- Started with a scalable but small hardware configuration to fit within the limited budget.
- Focused initially on commercial real estate, targeting a smaller audience to build software confidence and gather a respectable user base.
- Designed a responsive web application optimized for mobile interfaces with an intuitive UI to incorporate client features.
- Ensured the application was scalable to match increasing demand.
4. Critical Software Aspects:
- Established a monitoring system to ensure site uptime and performance.
- Implemented database routines for regular system backups.
- Set up a CI/CD system for smooth deployment and development management.
- Created testing servers on cloud infrastructure, spun up as needed to save costs.
- Integrated SMS functionality according to TRAI norms to ensure timely OTP delivery.
5. Marketing and Expansion:
- Utilized our online marketing expertise to reach the relevant audience within budget constraints.
- Successfully expanded the platform to include residential real estate in phase 2.
- Implemented subscription plans with an end-to-end online process, including payments.
Results:
- The initial focus on commercial real estate helped build a robust platform foundation.
- The platform gained traction and a respectable user base, demonstrating software reliability.
- Successfully expanded to residential real estate, meeting client requirements.
- The client’s vision of a more transparent and affordable real estate platform was realized, with superior quality compared to existing options.
Conclusion:
By closely collaborating with the client and understanding their unique needs, Vidusys transformed an idea into RealSquareValue.com, a platform that not only filled significant market gaps but also exceeded client expectations. Through meticulous planning, efficient use of resources, and strategic marketing, we delivered a scalable, user-friendly, and high-performance real estate platform that stands out in a competitive market.